HPE Storage Trade-Up Advantage Program

For a limited time, when Commercial Business customers (not individual consumers) Trade-Up a qualifying array and purchase qualifying HPE storage solutions, you are eligible to receive $100/TB for every TB of Flash capacity purchased or Fair Market Value (FMV) of the Trade-Up array whichever provides the highest value. The maximum amount paid per claim is $10,000. Here are a few examples of how it works:

  • If you are buying 50TB raw flash capacity of eligible storage solutions, and trading in 50TB of an eligible competing or HPE system, we will issue a check for $5,000 (50TB x $100).
  • If you are buying 50TB raw flash capacity of eligible storage solutions, and trading in 100TB of an eligible competing or HPE system, we will cut you a check for $5,000 (50TB x $100). Remember, the rebate is based on how much raw flash capacity you are buying.
  • If you are buying 120TB raw flash capacity of eligible storage solutions, and trading in 120TB of an eligible competing or HPE system you will receive the maximum rebate cap out at $10,000 (100 TB).
  • If the FMV of the Trade-Up array is higher than the rebate based on $100/TB raw flash capacity you are buying, we will pay the FMV.

We are especially happy to extend this offer to current Nimble, Primera and StoreVirtual Customers with qualifying arrays. Our early adopter customers have earned special attention when they upgrade. This offer makes the advantages of migrating to great, current HPE Alletra, Primera, and Nimble Flash storage solutions even more clear.

Program Process

  1. Visit www.hpe.com/ca/tradeinadvantage to enter your online claim details including:

    1. Trade-Up and purchase information (including amount of Flash capacity purchased)
    2. End User Name
    3. Copy of purchase Invoice- The purchase Invoice must contain the following items: name and address of the End-user customer, name and address of Channel Partner (if not purchased from HPE), model and serial number of the qualifying new HPE units.

  2. A confirmation email with a claim number will be sent once the claim is submitted, with instructions on the next steps of the claim process. Please print these out, follow the instructions, and save for your records. Reference the claim number for all questions relating to this Program.
  3. Once your claim has been validated, you will receive your Cash Back check.
  4. All incomplete claims will be automatically rejected, and must be completed and resubmitted to be processed. A claim is considered incomplete if one or more of the following exist: missing any information requested on the claim form, missing purchase Invoice document, invalid purchase Invoice.
  5. Your participation in the Trade-Up Advantage program is subject to the Terms & Conditions.

Program Details

  1. Purchase your new HPE storage solution between November 1, 2021 and March 31, 2022.
  2. Products purchased before or after the period specified above are not eligible.
  3. Ship Trade-Up unit(s) and provide purchase Invoice within 90 days of filing claim.
  4. Receive the higher amount of either:

    • $100 / TB Trade-Up rebate up to the amount of raw Flash (i.e. SSD) capacity purchased in the qualifying HPE storage solution new array purchase.
    • FMV of the Trade-Up array.

  5. The maximum rebate per claim is $10,000.
  6. Customer may Trade-Up more capacity than is being purchased. Capacity over the amount being purchased will not be credited towards the $100 / Flash TB rebate.
  7. If customer trades in more flash TBs than being purchased, the rebate will be based on the purchase amount (e.g. Trade-Up 60 TBs, purchase Flash 40TBs. Rebate amount will be based on 40 Flash TBs).
  8. Eligible units will consist of:

    • Base array unit
    • Controller or controller pairs and
    • Drives in native drive shelves

  9. HPE will provide certificate of destruction and pay for shipping to remove old qualifying products.
  10. This Program is valid in US and Canada.
    For Canadian claims, payment will be made in US$.
  11. The last day to file a claim June 30, 2022.
  12. As this is a Program for Commercial Business customers (not individual consumers), all payments must be made to a Company and not an individual.

Eligible Trade-Up Storage Solutions:

  • Comparable competitive arrays from EMC/Dell, IBM (XIV arrays only), NetApp and Pure Storage.
  • Non-current HPE 3PAR platforms including 7X, 8X, 9X, 10X, 20X, V, F and T series arrays.
  • Non-current HPE Nimble platforms including all Gen1/Gen2/Gen3 arrays.
  • All HPE StoreVirtual Arrays.

Eligible HPE Storage Solutions Purchases:

1. HPE Primera

2. HPE Nimble dHCI

3. HPE Nimble Flash storage Product Family Arrays
a. All Gen 5 Nimble Arrays

4. HPE Alletra 6000 and 9000

5. Purchases must include minimum recommended TS support.
HPE Nimble
HPE Nimble Flash Storage
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to storage and support.


HPE Storage Trade-Up Advantage Program

Promotion End: 2022-07-31

For a limited time, when you Trade-Up a qualifying Array and purchase qualifying HPE storage solution, you are eligible to receive a $100 per TB rebate.
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